Q4

What would be the audience for your media product?

I identified my audience as anyone who enjoys a good thriller but young people/couples in particular; who are aged 16-24 and some areas of the film are specifically targeted to females with the issues discussed. I chose this as my audience as this audience would relate to the issues discussed and the social group portrayed as they are very similar. Many issues are portrayed such as abuse and violence which show how vulnerable the social group are and it’s important to highlight this to my audience as they are close in age and need to be aware of the issues surrounding the lives of people who are just like them.  

Age: 16-24

Gender: any gender however sometimes women are specifically targeted

Class E/D as people of that age group would not have careers yet or still be students

They would watch many thriller, reality shows, action movies, listen to rock music or music with deep and meaningful lyric that are relatable, and they would use a lot of social media to interact with people, they would be very social.
Most of the audience members I asked, said they would be attracted to watch a thriller that has a lot of action that is built up with suspense, along with a detailed narrative and characters. I used this information to make my thriller more appealing to the audience I want to appeal to. 

I researched my audience using many different forms in media such as Vox pops, questionnaires, poll everywhere, focus groups, and the internet. I targeted a wide range of people within my audience in order to get the best idea of what I should put into my thriller. This helped me gain a better insight to what my audience wants and what issues they feel are important to address. Their feedback we received on our initial ideas were:

·         Do you like the name: Out of 5:  4 5 4 4 3 4 3 3 3

·         Would you watch it: yes yes yes yes no yes yes no no

·         What do you like about the story? Unique unique Good storyline unique Cool narrative A lot of suspense On the run/ hunted aspect A lot of thought went into it Good ideas

·         Are the titles clear: 3 3 3 4 4 4 3 5/ yes 4

·         What should be improved? Show typography of the titles Show typography of the titles Show typography of the titles Chase scene too generic Communication to the audience More exciting name Show your audience Too cliché

·         Rate the film out of 5*’s/ 3 3 4 3 3 4 4 3 3

·         I think our film pitch went well because we got a good score for our first pitch and most people liked our ideas. We had an average name rating of 4 which is really good as most people understood our thought behind the name and what it represented within the narrative. Almost everyone wanted to watch it which is obviously good; those who did not said it was because it wasn’t their type of film. We got good feedback on our actual plot idea, saying it’s unique and suspenseful. We also got a 4 for how clear are the titles, which are good as we know that our ideas could work. Overall we had a score of 3 out of 5*’s for the film which means our film is good but we have to work on improving the titles and such. I think the thing we need to improve the most to make it suit the audience would be making sure our typography suits the genre well enough.

Based on this I saw that I need to get more research on what the audience wanted based on their expectations, which were more action, and a fast paced opening with a good narrative.

I think that my film would get a rating of a 15 due to the harsh, mature themes and violence within the film that would not be suitable for children. This wouldn’t be too violent of a film but the issues are mature and can be distressing so our target audience would have to be prepared in case they upset by some things they may see, which I believe is unlikely. Thrillers with similar audiences are The House at the End of the street, You're Next and Shutter Island with the maturity of the films/themes they produce.