Digital Kitchen research

Digital Kitchen

Digital kitchen is a creative media agency responsible for advertising and film production for notable campaigns. Founded in 1995, this award winning agency have created pieces of design, motion graphics, and film work within the commercial, network and entertainment industry. Their most notable work has been the opening titles of Dexter, True Blood and Nip/Tuck and they have worked with large companies such as HBO, AT&T U-verse, Target, Levi's, Microsoft and Sierra Nevada Brewing Company. In October 2014 they merged with communications design firm, Methodologie.

Notable Campaigns:

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·         Sierra Nevada Brewing Company "Brand Story"

·         Stanley Piano "World's First Interactive Player Piano"

·         Atlantic Lottery Corporation "Ask Away Campaign"

·         Cosmopolitan of Las Vegas Digital Experience

·         True Blood Season 2 "Hacked Reality"

·         BMW "Unscripted Series"

·         Big Love "A Juniper Creek Christmas"

·         Levi's "Unbuttoned"

Awards:

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·         2002 Emmy "Outstanding Main Title Design" for Six Feet Under

·         2005 Telly Award "Main Title Design" for Nip/Tuck

·         2007 Emmy "Outstanding Main Title Design" for Dexter

·         2009 Art Directors Club Award "Television and Cinema Design" for Seattle International Film Festival Trailer[12]

·         2010 IAB Mixx Awards "Best In Show" True Blood Season 2

·         2010 Webby Award "Peoples Choice" True Blood Season 2

·         2010 Gold Effie Award for True Blood Season 2

·         2010 "Freakiest Ads" by Adweek for A&E: Baby Hoff

·         2011 The One Show "Design Gold Pencil" for Cosmopolitan of Las Vegas Digital Experience

·         2011 Cannes Lions International Advertising Festival "Design Grand Prix" for Cosmopolitan of Las Vegas Digital Experience

I believe that these could be a suitable institution to produce my thriller because of the audiences they target, the genres they work in, and the quality and variety of work they produce.

They usually target audiences of Young adults to adults, with demographics and psychographics similar to mine. For example, our demographic is an age range of 16-50 with no specified gender, and a socio-economic class of C or below, which is similar to the demographic of Dexter, True blood etc. So I think they’d be suitable to produce it as it’d be much like the work they have produced before in terms of audience, so they’re familiar with the conventions needed.
They usually work in a genre of drama, action and thriller, and we are producing a thriller. For example, Dexter is a dark humored drama/thriller series. So because they have produced opening sequences for shows that contain similar themes we could rely on them to use the correct conventions for the genre.
I also believe that because they create a wide range of different pieces of media they have the most experience which is something we'd want from someone we were paying to create our thriller.